The Creative Crusader Package
A focused brand identity intensive for businesses ready to move from brand crisis to brand clarity.
Outfit Crisis helps you turn scattered ideas, mismatched visuals and DIY pieces into a cohesive brand identity that feels considered, distinctive and ready to be recognised.
From Crisis ➜ Clarity
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From Crisis ➜ Clarity ✸
Beta spots are opening soon!
Join the waitlist for first access to Creative Crusader beta pricing, launch bonuses and booking updates.
When your brand doesn’t fit, everything feels harder to show up for.
Your visuals feel pieced together
Your logo, colours, fonts, website and socials don’t feel like they belong to the same brand.
You’re attracting the wrong kind of attention
Your current identity isn’t quite speaking to the clients, customers or opportunities you want more of.
You’re second-guessing your brand content
Every post, proposal or update takes longer than it should because your visual direction isn’t clear.
Your business has grown, but your visuals haven’t
You know your work has levelled up, but your brand still feels stuck behind.
Thinking about a brand refresh?
Strategy before visuals
Your identity is built from your business, audience, goals and positioning.One considered concept
No scattered directions or endless logo options. Just one focused identity built from the approved direction.Clear feedback stages
You’ll know when to review, what to respond to and how to provide feedback.Practical final files
Your brand is prepared for real-world use, not just a pretty presentation.
The Creative Crusader is designed to remove the guesswork from brand design. Instead of jumping straight into visuals, we move through strategy, creative direction, concept development, refinements and final delivery - so every design decision has a reason behind it.
Why this process works:
Before & After
For businesses ready to stop piecing their brand together and start building a brand identity that actually fits!
Before the Creative Crusader
✖️ Your brand feels inconsistent or unfinished
✖️ You’re not sure what visuals to use
✖️ Your website and socials feel disconnected
✖️ You feel awkward sending people to your brand
✖️ You rely on DIY fixes and guesswork
After the Creative Crusader
✅ You have a clear visual direction
✅ Your brand assets are cohesive, working together
✅ Your identity feels aligned with your business
✅ You have practical files and brand guidelines
✅ You show up with more confidence
INTRODUCING THE SIGNATURE PACKAGE:The Creative Crusader
Creative Crusader is a strategic brand identity intensive built to bring your brand back into alignment.
Creative Crusader is a guided brand identity process that moves through discovery, strategy, creative direction, one considered concept, refinements and final delivery. For businesses ready to stop piecing their brand together and start building a visual identity that actually fits.
What’s Included
Additional deliverables including: Canva templates, social assets or collateral can be quoted separately where needed.
Strategy & Direction
Brand questionnaire review
Brand Strategy PDF
Creative Direction
selection from 3x mood boards
Identity Design
One brand identity concept
Primary logo
Secondary logo and submark
Brand colour palette
Font pairings
Delivery & Support
Mini Brand Board PDF
Brand Guidelines PDF
Final logo files
Client portal access
Two refinement rounds
YOUR BRAND TRANSFORMATION BEGINS SOON!
JOIN THE EMAIL WAITLIST TO SECURE EXCLUSIVE BONUSES + SPECIAL BETA PRICING!
BETA SPOTS - OPENING SOON
30% OFF FULL PRICE
To officially launch Creative Crusader, I’m opening a limited number of beta client spots at reduced launch pricing.
Beta clients receive the full Creative Crusader process in exchange for honest feedback, a testimonial and permission for Outfit Crisis Design Studio to share the final project in my portfolio and marketing.
As a thank you for joining this limited beta offer, we’d like to add an exclusive bonus for the first 6 businesses that sign up to the Creative Crusader.
So you’ll receive everything from the Creative Crusader plus:
Business Card
Email Signature
Logo Brand Pattern
Instagram Highlights Covers 5x
Social Media Logo & Banner Assets
LIMITED BETA OFFER
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GET 30% OFF*
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LIMITED BETA OFFER ✸ GET 30% OFF* ✸
READY TO WORK TOGETHER?
How the Process Works
01.Enquiry
You submit an enquiry and, if it feels aligned, we’ll book a discovery call to talk through your business, goals and next steps.
02.Brand Discovery
You’ll complete your brand questionnaire and upload inspiration through your client portal.
03.Brand Strategy
Your responses are reviewed and prepared into a Brand Strategy PDF to define the foundation of your identity.
04.Creative Direction
You’ll review the proposed visual direction and moodboard options before design begins.
05.Concept Review
I present one considered brand identity concept built from the approved strategy and direction.
06.Refinements
We move through two refinement rounds to strengthen and polish the chosen identity.
07.Final Delivery
Your final brand files and supporting assets are delivered through your client portal.
The Client Portal
A Guided Client Experience
Every Creative Crusader project includes access to your own client portal, where your documents, questionnaire, presentations, feedback stages, timeline and final files live in one organised place.
Clear next steps
Know what’s happening, what’s waiting on you and what comes next.
Centralised feedback
No scattered notes across emails, DMs and screenshots.
Organised final delivery
Your final files and guidelines are easy to find, download and use.
Upon Wrapping Up:
What You’ll Walk Away With
By the end of the process, you’ll have more than a logo. You’ll have a visual identity system that gives your brand direction, consistency and practical assets you can confidently use across your business.
A clearer brand direction
You’ll understand how your brand should look, feel and communicate.
A cohesive identity system
Your logo, colour palette, type and visuals will feel connected.
Practical files you can actually use
You’ll receive organised final files and guidance for using them properly.
More confidence showing up
No more guessing every time you post, pitch or send someone to your website.
Not Quite Ready?
Start with our free brand fit checklist:
If you’re still figuring out whether your current brand is helping or holding you back, this free checklist will help you spot what feels unclear, inconsistent or out of alignment before you commit to a brand refresh.
Join the list to receive the free resource, plus occasional notes from Outfit Crisis on brand clarity, visual direction and building a brand that actually fits.
Meet the Designer behind Outfit Crisis!
Hey, I’m Chloe — a brand designer helping businesses move from visual confusion to a brand identity that feels clear, considered and genuinely aligned.
Outfit Crisis Design Studio was created for the moment when your brand no longer feels like it fits. Maybe your visuals feel pieced together. Maybe your business has evolved, but your brand hasn’t caught up. Or maybe you know what you do is good, but your identity isn’t communicating that clearly yet.
That’s where I come in.
I create strategic brand identities for business owners who want more than a nice logo. Through a focused process of brand discovery, strategy, creative direction and refined identity design, I help you build a brand that feels distinctive, practical and ready to show up with confidence.
If you’re curious about Creative Crusader, timelines, pricing, deliverables or whether we’d be the right fit, start here.
These answers should help you understand how the process works before you enquire.
Questions before we make it official?
Haven’t answered your question?
Book a free Discovery Call.
The Process:
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Outfit Crisis Design Studio offers strategic brand identity design for businesses who are ready to move beyond a DIY, inconsistent or unclear visual presence.
Our signature service is the Creative Crusader, a focused brand identity package that includes brand strategy, creative direction, logo design, colour palette, typography recommendations, mini brand guidelines and final brand files.
I also offer select corporate design support and custom project work where aligned.
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The Creative Crusader is our signature brand identity package designed to help you move from brand confusion to brand clarity.
It combines strategy, visual direction and identity design into one streamlined process. Rather than presenting a pile of unrelated logo options, I use a one-concept method built from your questionnaire, inspiration, audience, goals and approved creative direction.
The outcome is a considered brand identity that feels aligned, practical and ready to use.
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The Creative Crusader is best suited for business owners who are ready to take their brand more seriously but don’t need a huge agency-style process.
It’s a strong fit if your current brand feels inconsistent, outdated, unclear, too DIY, or no longer reflective of the business you’re building.
It’s especially helpful for small businesses, creative businesses, service providers and founders who want a professional identity without dragging the process out for months.
Working Together:
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Once you submit an enquiry, I’ll review your details and get back to you within 2 business days.
If it feels like a good fit, I’ll send through the next step. This may include a few follow-up questions, more information about the package, or an invitation to book a complimentary discovery call.
The discovery call is where we’ll chat through your business, what you need, where your brand currently feels stuck, and whether Creative Crusader is the right direction.
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The process is designed to feel clear, guided and collaborative.
You’ll move through brand discovery, strategy, creative direction, concept presentation, refinements and final delivery. Your client portal will hold everything in one place, including your questionnaire, documents, presentations, feedback sections and final files.
You’ll always know what stage we’re in, what’s needed from you, and what happens next.
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The Creative Crusader is designed as a focused brand identity process that typically takes two weeks. The exact timeline will depend on project availability, feedback turnaround and final file preparation.
Most timelines rely on feedback being provided within the agreed windows, so delayed responses may shift the delivery date.
Your project timeline will be confirmed before we begin and tracked inside your client portal.
Investment & Deliverables:
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No. You don’t need to have the whole direction figured out before enquiring.
It helps if you have a general idea of what feels off about your current brand, what kind of business you’re building, and what you’d like your brand to help you achieve.
The strategy and creative direction process is there to help clarify the rest.
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Pricing depends on the service, scope and any additional inclusions required.
For the most accurate information, please view the current Services & Pricing Guide or submit an enquiry so I can point you toward the right option.
The Creative Crusader is a fixed package, but any custom additions, extra deliverables or expanded project needs may affect the final investment and timeline.
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Yes, projects are generally split into two payments.
A 50% deposit is due to secure your project, with the remaining 50% due before final files are released.
Any alternative payment arrangements must be agreed before the project begins.
Extras:
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At the end of the Creative Crusader project, you’ll receive your final approved brand identity files and supporting brand materials.
This usually includes your logo suite, colour palette, typography recommendations and PDF Branding Documents. The final logo files are provided via our nominated Google Drive in practical formats such as PNG, SVG, PDF, EPS and selected JPG exports where needed.
Your files will be organised and delivered through your client portal and a Google Drive so you can download and store them safely.
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If you need something outside the standard Creative Crusader scope, we can discuss whether it can be added to the project.
This may include additional brand assets, Canva templates, social media graphics, print collateral, website graphics, campaign design or other design support.
Any additional work will be quoted separately and agreed before it begins.
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Yes, where aligned.
Alongside the Creative Crusader, I can support businesses with corporate design needs such as campaign assets, presentation design, branded documents, digital graphics or ongoing design support and retainers.
If you’re enquiring on behalf of a business or internal team, mention this in your enquiry and I’ll let you know what kind of support may be available.
LAST CALL TO SAVE!
Ready for a brand that
finally fits?
If your brand feels unclear, inconsistent or out of step with the business you’re building, Creative Crusader was created to help you move forward with clarity.
Let’s find the right fit for your brand!
Whether you’re ready to book your brand intensive, exploring whether Creative Crusader is the right fit, or enquiring about design support, this is the place to start.
Share a few details below and I’ll get back to you with the next best step.